Barclaycard Announces The Conclusion Of A Project To Create A New Range Of Corporate Imagery, Whilst Simultaneously Fostering Some Of The Best Up And Coming Talent In The UK Industry

Barclaycard undertook a project to hire four semi-professional photographers in order to create a new set of imagery that moved away f r o m the traditional metaphors and financial services conventions.

barclaycard

Unusually for a big business, when Barclaycard realised it needed fresh creative images to sit with the new visual identity, and its customer promise, “One Step Ahead”, it decided to bypass the usual route of enlisting established corporate photographers. Instead the credit card and payment acquiring business set up a new programme to uncover some of the most talented semi-professional photographers and help them to get their career on the road.

The four photographers chosen – Australian Noel McLaughlin, Russian Natalia Urazmetova and fellow Brits Stuart Hendry and James Ellerker – were tasked with producing shots around a central theme of liberation that were warm and had a natural feel. The brief requested genuine situations with real people and with a clear focus on a key moment within the image.

Sharon Zimmerli, Senior Design and Identity Manager, Barclaycard said: “Our image content needs to remain optimistic and positive and must be intelligent and imaginative enough to engage our audience. By entrusting our brief to photographers who are inventive and talented, but not yet accustomed to the conventions of corporate photography, we were able to create fresh and engaging imagery to fit with our brand.”

The project was in many ways inspired by the success of social media photo sharing site flickr. When Barclaycard sourced notional images to demonstrate the style of photography which fit best with the new visual identity, most of the images that were deemed a neat fit were f r o m flickr.

About Barclaycard 
Barclaycard, part of Barclays Global and Retail Commercial Banking division, is a leading global payment business which helps consumers, retailers and businesses to make and accept payments flexibly, and to access short-term credit when needed. The company is one of the pioneers of new forms of payments and is at the forefront of developing viable contactless and mobile payment schemes for today and cutting edge forms of payment for the future. It also issues credit cards and charge cards to business banking customers and the UK Government. Barclaycard partners with a wide range of organisations across the globe to offer its customers or members payment options and credit. In addition to the UK, Barclaycard operates in the United States, Europe, Africa and the Middle and Far East.

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NS&I Issues New Inflation-Beating Savings From National Savings and Investments

NS&I has announced the release of two new issues of Inflation-Beating Savings, also known as Index-linked Savings Certificates. These give savers the chance to invest up to £15,000 tax-free* per issue. The Certificates are the only form of savings available in the retail market that offer a 100% safe, tax-free* home, with a guaranteed inflation-beating return.

The value of the Index-linked Savings Certificates moves in line with inflation as measured by the Retail Prices Index (RPI), and interest is added on each anniversary. The Certificates are designed to be held for the whole investment term to receive the full guaranteed compound interest, as the guaranteed rates of extra interest increase each year during the term. This means the returns outstrip any rise in RPI inflation and, as nothing is taken away in tax, the spending power of the investment is increased by the end of the term.

This is the first time that a continuous period of deflation has been experienced since NS&I’s Index-linked Savings Certificates were launched in 1975. Interest and any positive index-linking are applied annually on each anniversary date. However, if index-linking is negative from one anniversary to the next, it is ignored and the extra interest is still added.

With the introduction of these new issues, the previous issues – which were available from June 2008 – have been removed from sale. People who already have an investment in a former issue of Inflation-Beating Savings are also eligible to invest in the new issues.

NS&I Inflation-Beating Savings key features:

– Savings grow ahead of inflation, as measured by the RPI
– Minimum investment of £100, maximum investment £15,000 per issue
– All returns are tax-free*
– Interest and any index-linking added at the end of each year
– Designed to be held for 3 or 5 year terms, no interest or index-linking paid if cashed in during the first year
– Capital invested is 100% secure

*Tax-free means that interest and index-linking are exempt from UK Income Tax and Capital Gains Tax.

About NS&I
National Savings and Investments is one of the largest savings organisations in the UK, offering a range of savings and investments to almost 27 million customers. NS&I is best known for Premium Bonds, but also offers a range of savings accounts including easy access savings accounts, savings bonds, investment savings accounts, and children’s bonus bonds. All products offer 100% capital security, because NS&I is backed by HM Treasury. Further information and digital images are available from the NS&I media team. An ISDN line is available for interviews.

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Debt Advisers Direct Have Underlined The Importance Of Seeking Debt Advice Before Financial Problems Reach The Stage Where They’re Insurmountable

“In the midst of a recession, professional debt advice has an even greater role to play than usual,” said Melanie Taylor, Head of Corporate Relations for Debt Advisers Direct. “With repossession and unemployment figures rising and many households living with the threat – or the actuality – of reduced income, people across the country are realising that once-manageable debts are suddenly taking up much more of their monthly budget. In many cases, the strain is simply too much.”

debtadvisersdirect.co.uk

The insolvency trade body R3 recently expressed its concern ‘that those with financial problems do not think they ‘need’ debt advice‘. Quoting from YouGov’s quarterly ‘DebtTracker’ of February 2009, R3 pointed out that only 37% those who had fallen behind with many bills or credit commitments had actually taken action and sought debt advice in the previous six months.

Of those who acknowledged that they were struggling with bills and commitments, a full 65% were of the opinion that they simply did not need advice about their financial problems.

“It’s alarming to see so many people in trouble and not looking for help,” Mrs Taylor continued. “Financial problems rarely resolve themselves unless the individual takes positive action. Clearly, many people are able to do so on their own, but while it’s good for people to have confidence in their skills, even the most financially capable people may find they benefit from the insights which someone who specialises in debt could supply.

“Particularly worrying is the thought of people who desperately need to look for debt advice but have yet to do so – either because they’ve not realised the severity of their financial problems or because they’re nervous about asking for help.

“Regarding the first of these two groups, we would like to stress the need for everyone to keep a close eye on their income and expenditure at all times – and this is especially important during challenging economic times when incomes are more likely to fluctuate and access to debt solutions such as debt consolidation or remortgagingmay be relatively restricted. One call to a debt adviser should help them gain some clarity on their situation, helping them understand exactly where they stand and what their options may be.

“Regarding the second group (those who acknowledge their financial problems but may be embarrassed about seeking help), we would like to make three specific points. First, that there are plenty of people in their situation; second, that debt advisers are there to help, not to judge; and third, that the solution to their debt problems could well be much simpler than they expect.

“Many people don’t want to face up to their debt problems because they dread hearing that bankruptcy, repossession, or some other ‘extreme’ scenario is the only way forward. In the vast majority of cases, however, these fears are unfounded. It’s true that there were 10,400 repossessions in the final three months of 2008, yet this only represents 1 in 1,100 mortgages – just as the 19,000 bankruptcies in that period represent an extremely small percentage of the people facing debt problems.

“Once they take the step and talk to a debt adviser, borrowers may be surprised to realise their lenders are willing to consider ways of repaying their debts in a way that’s actually quite manageable.

“Nonetheless, the earlier they seek debt advice, the more options they’ll probably have open to them. By taking action sooner rather than later, they’re likely to save themselves a great deal of time and worry, as well as money (in the form of fees, legal costs and interest charges).”

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Saving Is Important, But Debt Should Be Priority

Debt management company Gregory Pennington (www.gregorypennington.com) has welcomed news that more consumers are concentrating on putting money towards their debts rather than making savings, saying that this may make the best financial sense in the current economic conditions.

Gregory Pennington

However, the company added that consumers should be careful about where to draw the line, as savings can be a particularly important and useful aspect of people’s finances.

In Nationwide’s latest Savings Index, its senior economist Martin Gahbauer said that households were looking to increase the amount of money put towards their debt repayments “in response to the uncertain economic environment”.

He added that the negative level of housing equity withdrawal reported by the Bank of England earlier this month reflected this trend, and showed that households were using their available cash to reduce their mortgage balances more quickly, rather than spending it on non-essentials or putting it into a savings account.

Indeed, the Bank of England’s figures showed that in the final quarter of 2008, homeowners put a collective £8bn more towards their mortgage debt than they took out in equity withdrawals. It was the third consecutive quarter in which homeowners repaid more than they withdrew, although 2008 was the first year in a decade in which this had occurred.

A spokesperson for Gregory Pennington said that given the current state of the economy, repaying debt should be a priority for anyone who feels that their debt could become a burden.

“Debt repayments can be a burden on anyone’s finances, and that can become even more the case in times of financial hardship. In a time when many essential costs are rising, and when the risk of unemployment is higher than usual, reducing debt is particularly important.

“Even if a person’s debts seem relatively manageable now, a few unexpected events could change that. It’s essential that anyone who borrows money considers their long-term ability to repay the debt. Equally, anyone who finds themselves struggling should contact an expert debt adviser as soon as possible.”

However, the spokesperson added that savings are still very important, and people should look to save money whenever it is sensible to do so.

“Technically, it makes more sense to repay debt than save, even if that means using up those savings,” she said. “That’s because interest on debt nearly always grows faster than on savings, meaning that the person will spend less in the long run by tackling their debts first.

“However, being in debt doesn’t always mean people should avoid saving. If the borrower’s debts are entirely manageable – especially if their terms and conditions do not allow them to make overpayments – then there is no real reason why they should not put money into savings at the same time.

“Savings can offer a great deal of protection against debt, as well as long-term security. For example, a person who puts money aside every month is much better placed to manage any unexpected costs that may arise, or to get by in a period of unemployment.

“It can be difficult to decide whether it’s worth saving money or putting it towards debt repayments. We advise anyone who is unsure what to do with their money to seek free, impartial advice from a professional financial adviser.”

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Lloyds Banking Group Has Announced Its Participation In The New Electronic ISA Transfer Process Which Is Being Introduced

The Group has been working with the British Bankers’ Association (BBA) and other savings providers to adopt the process ahead of the new tax year.

cash isa

Lloyds TSB, Halifax and C&G will now be able to send and receive cash ISA transfers electronically via the Bankers’ Automated Clearing Services (BACS). These changes will speed up the transfer process by reducing the delays caused by sending cheques in the post.

Colin Walsh, managing director of savings and investment with Lloyds Banking Group said: “The industry wide delays experienced by customers last year were largely due to the outdated cheque and postal system on which the ISA transfer market was dependent. The move to electronic transfers is an important step forward but it is essential we continue to work together as an industry to improve the process.”

Ahead of the new tax year, Lloyds Banking Group has conducted a thorough review of its own internal procedures to ensure the transfer process is as efficient as possible. As a result, the bank has invested in its tracking systems to provide customers with up to date information on the progress of their funds.

The BBA estimates that during the peak ISA season, up to 1000 transfers a day could move more efficiently thanks to electronic transfers.

Colin Walsh continued: “Given today’s unprecedented low rate environment maximising your full tax free allowance has never been more important. As the UK’s largest provider, with a market share of 24 per cent, Lloyds Banking Group is fully committed to participating in the ISA transfer market, both through the use of electronic transfers and by allowing customers to transfer in historic ISA funds.

“However, we have always said this needs to be an industry wide initiative and, as and when other providers introduce the electronic transfer process, more customers will be able to reap the benefits. I believe there will be significant improvements this year, but there is still work to be done.”

About Lloyds TSB:
Lloyds TSB offers customers a wide range of current accounts, savings accounts, insurance, personal loans and credit cards, investment and cash ISA accounts designed to meet different customers’ needs. Lloyds TSB Bank plc and Lloyds TSB Scotland plc are authorised and regulated by the Financial Services Authority and signatories to the Banking Codes. Lloyds TSB Bank plc Registered Office: 25 Gresham Street, London EC2V 7HN. Registered in England and Wales no. 2065.

The following savings providers are participating in electronic transfers:
* Lloyds Banking Group: Lloyds TSB, Halifax, Bank of Scotland and Cheltenham & Gloucester
* Full participation from Birmingham Midshires, IF and Scottish Widows is currently being rolled out 
* RBS Group: RBS, NatWest, Coutts
* Santander: Abbey

 

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