A beagle from South Wales is to become the new face of M&S Pet Insurance after winning a national competition to find a cat or dog with true star quality to feature in a future marketing campaign.
To enter the competition, which ran from April until the start of June, M&S pet insurance customers were asked to simply submit a photo and a few words about why their cat or dog is a star. Following the huge response to the competition and after some close deliberation by the judges, five-month-old Molly, who lives with The Mainwaring family in Blackwood, Gwent, was named the M&S Pet Star contest top-dog.
This means that Molly will now have a professional photo shoot and be featured in promotional material for a forthcoming M&S Pet Insurance campaign. The Mainwaring family will receive £100 worth of M&S vouchers. Sian Mainwaring said: “Molly is very mischievous and certainly has a mind of her own but we forgive her anything – most of the time. She means so much to us and it is wonderful that she will now be the face of M&S Pet Insurance.”
Amanda Newman, M&S Head of Marketing, said: “The huge response to the competition illustrates the fact that we are a nation of cat and dog lovers. It was wonderful to spend time looking through all the photos and reading why the cats and dogs mean so much to their owners.”
About M&S Money
M&S Money (the trading name of Marks & Spencer Financial Services) was founded in 1985 as the financial services division of Marks and Spencer Group plc. The company is now a top ten credit card provider and the second largest travel money retailer in the UK. M&S Money also offers a range of insurance cover, including travel insurance, home insurance, car insurance, loans, savings and investment products.
In November 2004, Marks & Spencer sold M&S Money to HSBC. The Group serves customers worldwide from around 9,500 offices in 86 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With assets of US$2,527 billion at 31 December 2008, HSBC is one of the world’s largest banking and financial services organisations. HSBC is marketed worldwide as ‘the world’s local bank’.
M&S Money has an executive committee comprising an equal number of representatives from HSBC and Marks & Spencer.
Via EPR Network
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