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Barclaycard Retail Card Spending Index Shows April Spending Was Flat

Barclaycard Global Payment Acceptance has released new data that shows spending on credit and debit cards in April was broadly flat with a slight increase of 0.8% from March. Barclaycard Payment Acceptance processes credit and debit card transactions for 87,000 businesses across the UK. Whilst the monthly increase was flat, the year-on-year comparison with April 09 showed an increase in credit and debit card spending at UK retailers of 8.9%.

Barclaycard Retail Card Spending Index Shows April Spending Was Flat

During April, Barclaycard Payment Acceptance saw transactions peak at 12.19pm on Saturday 3rd April, with 340 transactions per second being processed. However, the busiest day for transactions overall was the 30th April, which was the Friday of the May Day bank holiday weekend when 12.7 millions transactions were processed.

The Barclaycard Retail Card Spending Index is the most comprehensive index of its kind and is based on spending on all credit and debit cards across a wide range of retail sectors, at retailers that use Barclaycard to process their credit and debit card transactions – about a third of UK businesses.

Commenting on the data, Stuart Neal, Head of UK Payment Acceptance said: “We’ve seen a much lower increase in retail card spending in April, although it’s still positive news for retailers following the 18% increase we saw between February and March. Looking forward to next month, I’d expect credit and debit card spending to be broadly flat again.”

In addition to the monthly spending index, Barclaycard has also released early figures for May, covering the May Day bank holiday weekend. Overall, debit and credit card spending over that weekend was down slightly (1.4%) on the same bank holiday period in 2009.

Via EPR Network
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Banks, Checking & Savings, Credit Cards, Financial, Financial Management, Financial Services, Financial Solutions, Money, Personal Finance

Barclaycard Launches Waterslide iPhone Game

Barclaycard has launched a free iPhone game to coincide with its acclaimed Waterslide advertising campaign. The game, called Waterslide Extreme, is a first for the financial services industry and reinforces Barclaycard’s commitment to embracing new ways of connecting with current and potential customers.

The Waterslide Extreme game, developed by fishlabs and Dare for Barclaycard, has nine levels with the objective to steer a character down an increasingly difficult waterslide in the quickest time whilst collecting points and avoiding objects along the way. Visitors to an Apple Store or ITunes can download the application for free from mid July.

Paul Troy, Head of Advertising and Sponsorship at Barclaycard, said: “The launch of the iPhone ‘Waterslide Extreme’ game is a first in financial services. The Waterslide ad has engaged millions online and this game gives consumers the opportunity to go on the Waterslide themselves.”

CEO & Co-Founder Michael Schade, from fishlabs said: “We expect the game to be a great success from the feedback we received from the customer testing. It is great to work with a client such as Barclaycard that wants to do something different and fun and we are delighted with what we have produced.”

The concept for the mobile game is taken from Barclaycard’s latest advertising campaign that demonstrates the ease of contactless payment.

Barclaycard continue their innovation drive by being one of the first brands to use Sky’s new green button technology, providing consumers with behind the scenes footage of how the TV ad was made. An animated introductory spot to the 40″ Waterslide advert has also been created in partnership with Sky to invite viewers to engage via their green button.

About Barclaycard
Barclaycard, part of Barclays Global and Retail Commercial Banking division, is a leading global payment business which helps consumers, retailers and businesses to make and accept payments flexibly, and to access short-term credit when needed.

The company is one of the pioneers of new forms of credit card payments and is at the forefront of developing viable contactless and mobile payment schemes for today and cutting edge forms of payment for the future. It also issues credit and charge cards to corporate customers and the UK Government. Barclaycard partners with a wide range of organisations across the globe to offer their customers or members payment options and credit.

In addition to the UK, Barclaycard operates in the United States, Europe, Africa and the Middle and Far East.

Via EPR Network
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