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The Children’s Mutual Reveals Dads Are Number One Hero For Kids

The Children’s Mutual has revealed that Dads, and not footballers or pop stars, are the number one hero for kids aged between five and seven for the second year running.

The annual UK poll by The Children’s Mutual has revealed that although Dads have topped the list of heroes, mums will be disappointed as they have fallen from the number two spot last year, to number three in 2010.

However if Dads want to top the list again next year, they can’t afford to rest on their laurels just yet. They face strong competition from fictional characters such as Ben 10, Spiderman and Hannah Montana. Interestingly, there are four new entries in the top 10 this year, with teachers coming in at number five, the ever-popular Cheryl Cole at number six and Granddad at number nine. Those to fall out of favour in 2010’s top 10 include Gabriella from High School Musical, Power Rangers, Dora the Explorer and Sporticus.

Tony Anderson, Marketing Director at The Children’s Mutual, said: “Since last year, Dads have continued to inspire their children and have held on to the top spot to be their number one hero. Dads have beaten off stiff competition from great fictional characters such as Doctor Who and Ben 10 which is a huge achievement.”

Via EPR Network
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