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Confused.com Unveils New Promotion With The NSPCC

Expert price-comparison site, Confused.com, is donating £5 to the NSPCC for every credit card taken out through Confused.com in April 2012. Confused.com is throwing its support behind the charity this year as it celebrates the 25th anniversary of ChildLine, the free 24 hour confidential helpline for children and young people, which is a service provided by the NSPCC.

The promotion began on April 1st and will run until 30th April 2012.

Confused.com has been comparing leading credit cards since 2008 and currently displays 245 credits cards.

Confused.com offers the most competitive and market-leading cards from providers like Barclaycard Platinum which offers 0% interest on balances transfers for 22 months, Tesco which is interest free on purchases for 18 months & Capital One World that offers up to 5% cash back.

Confused.com also offers a ‘card matcher’ tool that helps customers identify their chance of getting a card before they apply, without leaving a footprint on their credit profile.

For every credit card taken out through Confused.com, the price comparison website will give £5 to the NSPCC.

The Confused.com promotion not only means that customers get competitive rates on credit cards, they also support a charity that can make a real difference to children, by fighting for their rights, providing support and making them safe.

ChildLine joined the NSPCC in 2006.ChildLine is the UK’s free, confidential helpline for children and young people in the UK. Trained volunteers are on hand to provide advice and support, by phone and online, 24 hours a day.

Svetlana Kirov, Head of Corporate Partnerships at the NSPCC said: “The NSPCC is delighted that Confused.com will be supporting us in celebrating ChildLine’s 25th anniversary. For 25 years, ChildLine has been a trusted friend that any child or young person in the UK can turn to when they need someone there for them. In the last 12 months alone, ChildLine counselled over 265,000 contacts from children who may have otherwise had no one to turn to for help. With your support, we can continue to provide this valuable service for future generations of children and young people.”

Nerys Lewis, Head of Credit Cards at Confused.com, said: “We are delighted to announce this new promotion with the NSPCC. By just donating £5 from every card taken out at Confused.com we are helping support the NSPCC’s vision, which is to end cruelty to children.

“For those customers in the market for a new credit card, by using our comparison site Confused.com, they are not only getting a good deal on their credit card but are also helping a charity who puts children at the heart of their cause.”

Via EPR Network
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Confused.com Launch Cash Back Credit Card Offer In Time For Christmas

Confused.com has launched a £30 cashback offer for customers looking for a new credit card to cut down interest payments on current balances or to spread the cost of their Christmas spending.

Customers will get £30 cashback once they have been accepted for a Barclaycard and transact over £250 within the first 60 days of opening their account. The £30 will be delivered straight to the customer’s door in the form of a cheque, as a little extra treat from Confused.com.

Using a Barclaycard for Christmas spending could help make shopping more effective, whether shoppers want to spread the cost with 0% interest or earn rewards with the Freedom reward scheme, as well as the £30 bonus from Confused.com.

Chris Griffiths, Head of Credit Cards at Confused.com, commented: “For those customers in the market for a new credit card we are delighted to be able to give away £30 as an early Christmas present to say thank you for using our site. This offer means customers can now get the market leading balance transfer card, Barclaycard’s Platinum, which offers 22 months 0% interest, and get an extra £30 back in your pocket.

“Sorting out your finances is often a New Year’s resolution, but if you have any outstanding credit card balances that are accumulating interest then waiting until 2012 will just add even more interest to your balance, meaning you’ll have more to repay after the joys of Christmas.Therefore a credit card with 0% interest on purchases could be a cheaper option as it can allow you to spread the cost interest free.

“When considering a new credit card it is important to shop around to find the best deal, consider how you want to use it as different cards are better suited for different purposes. Remember that the leading offers are often reserved for new customers, and most providers won’t allow you to transfer balances between cards from the same institutions. Lastly, consider the criteria for being accepted for a card, you can try our free Card Matcher tool that can help you find the right credit card for your credit profile.”

Confused.com offers a free comparison service that compares the whole UK credit card market, and offers a Card Matcher tool that can let customers know whether they are likely to be accepted for the card they want before they commit to completing an application. This service is completely free, secure and it won’t damage users’ credit score.

Via EPR Network
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Media Ingenuity 14th in Sunday Times Tech Track

Media Ingenuity is delighted to announce that it has ranked 14th in the 2010 Sunday Times Tech Track. Media Ingenuity is mostly known for its consumer facing brand TotallyMoney.com which is an online price comparison website that specialises in comparing financial products. Media Ingenuity has recently released granite its own brand credit card. The league table ranks Britain’s one hundred privately-owned technology, media and telecoms (TMT) companies with the fastest-growing sales over the last three years.

Commenting on the result, managing director Adam Quint said, ‘This truly is a momentous result for Media ingenuity and represents its emergence as one of the UK’s foremost online marketing businesses. We are absolutely delighted to have come 14th from the thousands of qualifying businesses in the UK. The result reflects the wealth of talent we have in our team and confirms the strength of our business model’.

Despite typically turning over less than £50m, many Tech Track 100 companies develop technology behind global brands. For example, Mobica develops apps for the iPhone, Mobile Interactive Group provides digital interactive services for O2 and The Foundry developed software for digital-effect sequences on Avatar.

Via EPR Network
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M&S Money Warns Insurance Homework Should Be A Priority For Todays Students

A new survey by M&S Money* has revealed that, as thousands of students prepare to head to university, the average student bedroom contains a massive £1620 worth of gear – yet only half of students have contents insurance.

The poll found that the average student crams into their room almost £699 worth of electrical gadgets and appliances, £444 worth of clothes, sports equipment valued at £246 and textbooks worth £231.

The huge value of a student’s bedroom is not surprising, with over half of students (55%) owning a laptop, 48% possessing a MP3 player and 20% a widescreen television.

The survey also revealed that 27% of students have been burgled while at university with 71% being burgled more than once.

Despite this, only 52% of students who took part in the survey said that they have insurance to cover their possessions whilst the items are in their student accommodation.

M&S Money points out that many students heading to university will not need to buy a standalone student policy and should check if their parents’ home insurance policy provides sufficient cover.

Students whose parents have M&S Premier Home Contents insurance receive unlimited cover for their possessions while living in student accommodation. This covers events such as damage, flood or theft from halls.

The student bedroom of 2010 is very different from student bedrooms of the 80s. To mark the 25th anniversary of the launch of the financial services arm of M&S**, M&S Money surveyed students who went to university in 1985 to find out their most cherished items.

Andrew Ferguson, M&S head of General Insurance, said: “While the contents of a student’s bedroom have changed a great deal in the past 25 years, one thing remains the same – they have expensive tastes.

“Students of 2010 preparing for the new academic year may see insurance as an unnecessary expense on top of everything else. But as our survey shows the modern day student bedroom is a goldmine for thieves, so insurance could be the best investment students make this autumn.

“Many students would be surprised to know that their valuables may already be covered – they just need to check whether their parents’ home insurance policy covers their property when away from home.”

Via EPR Network
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Barclaycard Has Increased The Balance Transfer Period On Barclaycard Platinum

Barclaycard has announced it is increasing the balance transfer period on Barclaycard Platinum to 16 months at 0% for new customers with a handling charge of 2.9%.

Barclaycard Platinum also offers 0% interest on purchases for the first three months and a typical APR of 16.9%.

The extension of balance transfers to 16 months provides customers with an affordable way to manage their finances without incurring extra interest. The handling charge of just 2.9% makes it easy for customers to make the move as well as saving them money. Purchases over the first three months will also be interest free, with typical interest at 16.9%.

In addition to the extended 0% balance transfer offered by Barclaycard Platinum, customers will benefit from the broadest rewards scheme in the UK. Barclaycard Freedom provides Reward Money in pounds and pence in thousands of retailers across the UK without the need to carry additional credit cards or vouchers.

Customers will also enjoy the flexibility of contactless technology: payments of £15 and under can be made by simply holding the credit card over the contactless reader; all backed up by Barclaycard’s advanced security and fraud prevention measures.

Via EPR Network
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Barclaycard Spending Index Shows July Year-On-Year Growth Up 9.9%

Consumer spending on cards saw a near double digit increase in July compared to the same month last year, challenging concerns that consumer confidence has dipped.

According the latest figures released by Barclaycard, traditional summer discounting by retailers appears to have enticed consumers back to the high street, with the amount spent on debit and credit card purchases, in-store and online, increasing by 9.9% in July compared to the same month last year. Year-on-year figures have steadily increased since the start of 2010, with July representing the third month in a row that these figures have increased by more than 9%.

The figures run contrary to recent reports of a dip in consumer confidence – including the British Retail Consortium’s Index of Consumer Confidence – suggesting that a gap exists between what consumers say about their financial prospects and how they behave, with spending on the high street remaining strong.

Stuart Neal, head of Barclaycard UK Payment Acceptance said: “If consumer confidence is taking a hit, it’s not happening on the high street. If spending remains at this level compared to last year, 2010 could prove overall to be a very good year for retailers.”

Compared with June, the spending figures showed a slight increase in July by 1.9%, partly through consumers taking advantage of the earlier start to summer sales and July having 31 days rather than June’s 30 days.

Via EPR Network
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Barclaycard Customers Stay Alert To Spending With mybarclaycard

mybarclaycard, the next-generation online account servicing system offered to Barclaycard customers, will now provide SMS and email alerts to enable customers to keep on top of their spending when out and about.

The new service offers Barclaycard customers the choice of up to six alerts:
– Account balance
– Notification of statements posted online
– Payments due
– Payments received
– Spending limit reached
– Balance limit

One set of alerts is available for every credit card account, allowing customers complete control and flexibility over how they manage their finances. Customers opt in for these free alerts if they wish to receive them, and can select the ones they feel are most relevant to them. They also have the option to set their own spending limits, and to choose whether to receive full alerts via email, or SMS alerts containing a link to the online system and a description of the alert in question.

mybarclaycard alerts are the latest addition to Barclaycard’s range of online services, and form part of Barclaycard’s wider strategy to encourage customers to try paperless email and SMS in place of traditional channels. By offering a proactive electronic alerts system, mybarclaycard now offers additional support to customers who might otherwise be reluctant to go paperless.

mybarclaycard is the next generation of online card and banking services, offering customers new ways to interpret and manage their spending. It enables customers to personalise their pages, and offers visual representations of spend to make card management easier.

In addition to mybarclaycard, Barclaycard customers can also take advantage of Barclaycard Freedom, the broadest rewards scheme in the UK, which allows customers to earn and redeem Reward Money in pounds and pence in thousands of retailers across the UK without the need to carry additional cards or vouchers. Customers also enjoy the flexibility of contactless technology: payments of £15 and under can be made with just a simple swipe; all backed up by Barclaycard’s advanced security and fraud prevention measures.

Via EPR Network
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M&S Money Urges Householders To Secure Their Sheds

A new survey by M&S Money* has revealed that the average shed now holds £988 worth of contents – an increase of £100 from the 2009 figure**.

The most expensive items that people keep in their sheds are lawnmowers (38%), bikes (28%) and DIY equipment/tools (22%). However, the survey found that almost half of people questioned (49%) admitted they leave their shed unlocked at times. This figure has doubled in the past year, from just under a quarter (24%) in 2009.

Almost a fifth (18%) of respondents in this year’s survey revealed they frequently leave their shed unlocked and, only 12% of respondents felt that their shed was very secure against burglary and would deter thieves.

M&S Money is urging householders to check that their home insurance policy covers items in their shed. M&S Home Insurance policy provides unlimited cover for theft of property from a shed. Policyholders must take reasonable steps to ensure they have secured their shed.

Andrew Ferguson, M&S Head of General Insurance, said: “The value of items kept in sheds can mount up, as our survey shows. We would urge householders to check whether their home insurance policy provides adequate cover for theft from a shed, and what security measures they may need to demonstrate to ensure any claims made are valid.”

Via EPR Network
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Barclaycard Rollercoaster Extreme Shoots To Top Spot

Barclaycard Rollercoaster Extreme has shot to the top spot in app charts in 40 countries since it launched. In just over two weeks this worldwide phenomenon has sparked over 4.3million downloads, as fans across the world clamour for position at the head of Barclaycard’s global leader board, and a chance to win a once in a lifetime trip to Las Vegas.

The competitive lure of Rollercoaster Extreme has made the game into a truly worldwide phenomenon with no fewer than twelve countries now represented in the current top twenty leaderboard, from Sweden to Thailand and Tajikistan. Argentina currently leads the pack, closely followed by Japan, Germany and the USA, and new gamers continue to sign up to challenge their position at the top of the rankings.

And it is well worth the challenge. Each month from now until December, Barclaycard will reward the gamer at the top of the leaderboard with an Apple iPad, and in January 2011, the top four players will be invited to Las Vegas for a global play-off. All four will stay at the New York, New York hotel in Las Vegas where they can ride a real rollercoaster among the New York landmarks around the outside of the building before battling it out for the ultimate prize of £50,000.

Hannah Deans, Senior Digital and New Media Manager, Barclaycard said: “We are thrilled to see the public embrace Rollercoaster Extreme with such enthusiasm. The number of downloads to date is fantastic, and we hope the global challenge will encourage people to enjoy the game to the full over the next six months.”

Via EPR Network
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Barclaycard Launches New Prepaid Card

Barclaycard Commercial has announced the launch of its new Prepaid card, providing organisations with a simple way to improve efficiency and gain more control over their spending and the way funds are distributed.

The new card will benefit organisations by removing the need for them to rely on traditional paper-based methods of making payments, which are becoming increasingly costly, complicated and time-consuming. In addition to speeding up the process of managing funds, the new card will provide extra accountability and control, with the ability to implement bespoke spending controls.

The product has been used successfully by a number of clients for some time. One who has already benefited from this product is:

Adecco UK & Ireland – part of the Adecco Group, the world’s leading provider of HR solutions, with over 31,000 employees and 5,500 offices, in more than 60 countries and territories around the world. The Office Angels branches within the Adecco UK & Ireland group were sending out cheques frequently for petty cash purposes to their local offices. They adopted Barclaycard Prepaid to increase their control over their funds and to enable a much simpler and more efficient reconciliation process, and are now rolling this product out to their other brands.

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Barclaycard Contactless To Receive Consumer Awareness Boost

Barclaycard contactless is to receive a consumer awareness boost as EAT. and London branches of Subway both launch in-store marketing campaigns to highlight that customers can use contactless enabled debit and credit cards to make purchases of £15 and under.

Barclaycard Contactless To Receive Consumer Awareness Boost

The in-store ads and point-of-sale material have started appearing in EAT. with the aim of making the millions of contactless cardholders in the capital aware that they can make transactions quicker and easier. The marketing campaign and roll out of contactless in EAT. and Subway shops in London have been run in partnership with Barclaycard, the biggest provider of contactless debit and credit card payment terminals in the UK.

The campaign seeks to raise the profile of the contactless symbol, which is common to both the cards with the relevant technology and the retail outlets that are able to accept payment by contactless.

Rene Batsford, head of IT at EAT. said of the campaign: “We see contactless as a major product differentiator – we can say to customers that choosing to pay contactless in EAT. will give you valuable lunchtime minutes to spend away from queues. But whilst we have the technology, thanks to Barclays and Barclaycard, we now feel we have to help inform customers how contactless works and some of the benefits that they can expect.”

Julie Pottier, services purchasing manager at Subway, believes that the future is contactless: “Subway is proud to be involved with the first generation of contactless payments and pleased to be part of a payment revolution that is making life easier and quicker for consumers. Subway is sold on the innovation, and we now want to educate our customers that contactless exists, how it works and where they can use it.”

Stuart Neal, head of UK payment acceptance, Barclaycard, said: “We are working with our retailers to champion contactless, helping raise consumer awareness of a step change in payment technology. With so many consumers already able to pay without the need to enter their PIN and more retailers discovering the benefits of adopting contactless payment, educating customers this year is going to be key, as the technology becomes more commonplace.”

Via EPR Network
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Barclaycard Wins At The 2010 Cards International Awards

Barclaycard has taken two prizes at the 2010 Cards International Awards for its Visa CodeSure card and its innovative loyalty programme, Barclaycard Freedom.

Barclaycard Wins At The 2010 Cards International Awards

Barclaycard Freedom is the broadest retail rewards scheme the UK has ever known: a rewards coalition of unprecedented size and scope which opened loyalty up to small retailers alongside household names. Barclaycard Freedom was automatically available to eight million Barclaycard holders at launch on 17 March 2010, and more than 30,000 retailers of all sizes were invited to be partners in the scheme. It is a first in the UK market, bringing a new level of simplicity and convenience to the concept of loyalty and rewards.

Barclaycard Commercial’s Visa CodeSure Card is an industry first which expands card functionality beyond payment. The card combines a standard Visa corporate credit card with additional identity protection functionalities. A keypad, LCD screen and battery are embedded into the back of each card, allowing it to become the platform for secure applications such as extranet access.

Sarah Alspach, Marketing Director for Barclaycard Freedom, said: “These two awards demonstrate our investment in innovation, and our commitment to developing card technology across the board for the benefit of our customers. Barclaycard Freedom is giving customers a simple, modern way to enjoy rewards. At Barclaycard we are committed to improving products and services for businesses and consumers alike, and are thrilled to have been recognised with these awards.”

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Barclaycard Retail Card Spending Index Shows April Spending Was Flat

Barclaycard Global Payment Acceptance has released new data that shows spending on credit and debit cards in April was broadly flat with a slight increase of 0.8% from March. Barclaycard Payment Acceptance processes credit and debit card transactions for 87,000 businesses across the UK. Whilst the monthly increase was flat, the year-on-year comparison with April 09 showed an increase in credit and debit card spending at UK retailers of 8.9%.

Barclaycard Retail Card Spending Index Shows April Spending Was Flat

During April, Barclaycard Payment Acceptance saw transactions peak at 12.19pm on Saturday 3rd April, with 340 transactions per second being processed. However, the busiest day for transactions overall was the 30th April, which was the Friday of the May Day bank holiday weekend when 12.7 millions transactions were processed.

The Barclaycard Retail Card Spending Index is the most comprehensive index of its kind and is based on spending on all credit and debit cards across a wide range of retail sectors, at retailers that use Barclaycard to process their credit and debit card transactions – about a third of UK businesses.

Commenting on the data, Stuart Neal, Head of UK Payment Acceptance said: “We’ve seen a much lower increase in retail card spending in April, although it’s still positive news for retailers following the 18% increase we saw between February and March. Looking forward to next month, I’d expect credit and debit card spending to be broadly flat again.”

In addition to the monthly spending index, Barclaycard has also released early figures for May, covering the May Day bank holiday weekend. Overall, debit and credit card spending over that weekend was down slightly (1.4%) on the same bank holiday period in 2009.

Via EPR Network
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Barclaycard Announces Major New Partnership With Wembley Arena

Barclaycard has announced a major new partnership programme with Wembley Arena. The partnership sees Barclaycard’s 10.4 million UK customers gaining preferential access to tickets and onsite exclusive benefits at the world renowned venue.

Barclaycard Announces Major New Partnership With Wembley Arena

Gary Twelvetree, Barclaycard’s Global Brand Director said, “Wembley Arena is one of the best-known and respected venues in the British music business and for over fifty years it has played host to some of the greatest music acts of all time.”

“So the opportunity to link our own customer benefit programme, Barclaycard Unwind with Wembley Arena was irresistible. This partnership is part of our wider involvement in the music and entertainment business alongside existing title sponsorships Barclaycard Mercury Prize and Wireless sponsored by Barclaycard. We have resisted the temptation to create another corporate rock venue, so Wembley Arena retains hero brand status with ‘A Barclaycard Unwind Venue’ signoff underlining our commitment to providing enriched experiences for Barclaycard customers. As well as providing unique benefits for our customers, this partnership will allow us to showcase the latest payment technology such as contactless technology aimed at making payments simpler.”

Wembley Arena has recently undergone a £36 million redevelopment programme by owners Quintain Estates and Development plc and forms the centrepiece of the company’s substantial Wembley City redevelopment.

Quintain’s James Saunders said “The decision by Barclaycard to partner Wembley Arena demonstrates the calibre of the venue and the strength of its brand amongst the music loving public. Wembley Arena sits at the heart of the Wembley City development, which brings together retail, leisure, residential and commercial buildings in a world class entertainment district.”

Via EPR Network
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M&S Pet Insurance Warns Chocolate Treats Can Be A Doggy Danger This Easter

M&S Pet Insurance is warning dog owners of the dangers of chocolate poisoning in household pets ahead of the Easter weekend.

Chocolate eggs and other treats left around the house at Easter can be a big temptation to four legged friends, however unlike most people they can become extremely unwell if they eat large amounts of chocolate which is intended for humans.

The toxic chemical within chocolate is called Theobromine and the amount contained within chocolate varies according to the type and quality of chocolate. Dark chocolate usually contains high levels of the toxic chemical, compared with white chocolate which contains comparatively little. Even a small amount of high quality dark chocolate eaten by a dog can cause clinical signs such as hyperexcitability and restlessness, vomiting, tremors and convulsions.

While M&S Pet Insurance policyholders have access to a 24-hour advice line, 365 days a year, meaning that if the worst happens this Easter they know they have support at the end of the phone, as it is much better to avoid the problem in the first place.

Vetfone nurses provide concerned pet owners with immediate advice on an animal’s condition and can decide whether emergency medical treatment is required.

Vetfone Deputy Operations Manager, Clare Scantlebury, said: “Easter is a great excuse to indulge in all things chocolaty, but dog owners should think carefully about storing chocolate eggs in a safe place out of the reach of hungry dogs.

“The potential danger depends on the amount of chocolate eaten, the type of chocolate and the size of the dog. If you suspect your dog has eaten chocolate and is showing signs of illness, seek medical advice immediately.”

David Wells, M&S Head of Insurance, said: “It’s not just the chocolate at Easter which can cause illness and injury in pets. We have seen claims when dogs have eaten small novelty toys from Easter eggs and shredded plastic used as packing material in Easter baskets.

“Small toys may cause internal damage or an intestinal blockage which can be life threatening. Ideally keep these objects well out of reach of your pets and supervise your dogs closely if children are playing with the toys.”

Via EPR Network
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Barclaycard Freedom, One Of The Broadest Rewards Schemes In The UK, Has Been Launched

Barclaycard Freedom, one of the broadest rewards schemes in the UK, has been launched, with over eight million Barclaycard cardholders now able to earn Reward Money for simply using their Barclaycard to buy goods and services in participating outlets. As well as the launch of the scheme, Barclaycard is delighted to announce that Shell has joined Barclaycard Freedom, with over 900 petrol stations across the UK now offering rewards.

Reward Money can be earned at around 30,000 retail outlets across the UK, including big name retailers and brands such as npower and Pizza Express, as well as many small and medium retailers who are able to be part of a rewards scheme for the first time.

Barclaycard cardholders will earn 1% in most participating outlets (0.5% at Shell) alongside other special promotions and discounts in store. Reward Money is recorded in pounds and pence, with no vouchers or coupons to save and no points to calculate. Barclaycard cardholders will be rewarded for simply using their card to make a purchase, with no need to register or receive a new card.

Barclaycard customers making a purchase in most participating retailers will see the value of their Reward Money appear on the card machine before they enter their PIN to pay. They will then be able to redeem some or all of their Reward Money on that transaction, or continue to save up for a future purchase.

Cardholders can search for participating retailers online at barclaycardfreedom.co.uk, or they can text ‘Freedom’ to 67777 to access a list of retailers and offers whilst on the move. Shops that are taking part in the rewards scheme will be clearly visible, with point of sale materials promoting the scheme in store. Cardholders can view their Reward Money account by logging onto mybarclaycard. This will display their current Reward Money balance, list transactions where Reward Money has been earned or redeemed, and display relevant offers.

Melanie Lane, General Manager, Shell UK Retail, said: “At Shell we want our customers to get the most out of every drop of fuel they buy and we believe Barclaycard Freedom will help them to do just that. It is simple and easy to use, which is important for busy people on the move, and we are looking forward to many more Barclaycard customers experiencing our quality fuels whilst earning Reward Money at Shell.”

Sarah Newman, Managing Director of Barclaycard Freedom said: “We are delighted to welcome Shell to Barclaycard Freedom. The range of retailers in Barclaycard Freedom means that our customers can earn Reward Money when they are shopping on the high street, filling up the car, going out for a meal or shopping online. The simplicity of Barclaycard Freedom means that customers earn Reward Money without the need to do anything extra – they simply use their Barclaycard to make a purchase. The beauty of the scheme lies in the fact that Reward Money can then be redeemed on purchases in most retailers and with around 30,000 retail outlets participating from today, the options to redeem are endless.”

Via EPR Network
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Barclaycard Rollercoaster Glides To Top Spot

Barclaycard’s rollercoaster campaign has topped the AdWatch list of current advertising campaigns, with 60% of adults questioned by Marketing Magazine recalling the advert.

Barclaycard Rollercoaster Glides To Top Spot

Launched on 22 January 2010, the advert tells the story of an adventurous and innovative commute to work – on a rollercoaster. Filmed in New York and Hollywood using the ‘Spidercam’, the process involved a real rollercoaster cart, 40ft of working track, and complex CGI to create a complete, realistic vision of a rollercoaster weaving in and out of the city’s skyscrapers.

This new advert follows on closely from the success of Barclaycard’s previous waterslide advert, which also used the Spidercam, which had not been used since Sam Raimi employed it to film sections of the Spiderman movies, in order to highlight the flexibility and ease of use which contactless payments provide for cardholders and retailers.

The TV advert, created by BBH and directed by Nicolai Fuglsig, is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using Facebook. Barclaycard also plans to launch a Rollercoaster download game later this year.

The contactless payment technology at the centre of the advert was pioneered by Barclaycard in the UK in 2007; now, over six million contactless enabled cards are in circulation in the UK, and over 20,000 retailers across the country now accept contactless payments.

Via EPR Network
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Barclaycard Freedom Retail Partnership Begins To Take Shape

Barclaycard has announced the national partners that will be joining the tens of thousands of small and medium retailers who have been invited to join Barclaycard Freedom, set to be the broadest retail rewards scheme in the UK. LA Fitness, YO! Sushi, Firebox.com, Goldsmiths and Nationwide Autocentres are initial examples of the retailers signing up to Barclaycard Freedom and will offer reward money to Barclaycard customers when the scheme launches in March.

Barclaycard Freedom Retail Partnership Begins To Take Shape

Barclaycard Freedom, the innovative new loyalty scheme, will be available automatically to over eight million Barclaycard cardholders who will be able to earn and redeem reward money at the point of sale, without having to do or remember anything. Reward money is recorded in pounds and pence, with no vouchers or coupons to save and no points to calculate.

Alison Vickers, Business Development Director of YO! Sushi said: “We have been trialling Barclaycard Freedom in a couple of our stores and have been impressed with how simple and intuitive it is. We are very excited to be involved in a programme which rewards our customers for simply using their Barclaycard to pay their bill. The simplicity and convenience of Barclaycard Freedom appeals to our customers, and we are looking forward to being part of the launch in March.”

Barclaycard Freedom is simple and easy to use with credit card holders seeing their new reward money balance on the card machine as part of each transaction. The next time the card is used at a participating retailer the current value of the customer’s reward money balance will appear on the card machine before they enter their PIN to pay. Cardholders can then choose to redeem some or all of their reward money towards that transaction or continue to save for a future purchase at another retailer within the scheme.

Sarah Newman, Managing Director of Barclaycard Freedom, commented: “Barclaycard Freedom incorporates all of the best elements of loyalty schemes with the rewards, quite simply, in pounds and pence. We are delighted that well known high street and online brands LA Fitness, YO! Sushi, Firebox.com, Goldsmiths and Nationwide Autocentres will be part of Barclaycard Freedom. These retailers each interact with their customers in different ways and represent a wide range of retail sectors, and we will be revealing many more participants in the weeks before launch.”

One of the strengths of Barclaycard Freedom is that it offers the concept of a rewards programme to many small and medium retailers for the first time. In addition to household names, over 30,000 retail outlets have been invited to be part of the scheme at launch.

Via EPR Network
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Barclaycard Reveals Christmas Spending Increased In 2009

Barclaycard Payment Acceptance reveals spending on credit and debit cards was up this Christmas compared with last year.

Barclaycard Payment Acceptance, one of the largest processors of debit and credit card transactions in the UK has announced that shoppers spent more on debit and credit cards from 19 December to 31 December 2009* compared to the same period last year. This new data from Barclaycard provides a snapshot of how customers of all UK banks and credit cards were using their cards over this period.

The data showed that the busiest day prior to Christmas Day for turnover came on the 23 December with £497m being spent. After Christmas Day, sales peaked on the 29 December with £376m being spent.

Other highlights from the data include:

– Total turnover over the period was £4,085m compared to £3,989m in the same period in 2008 – a 2.4% increase
– Post Christmas spending up in 2009 against 2008 – £1,683m versus £1,642m
– Christmas Day – £24m over 0.7m individual transactions processed
– Christmas Day transactions peaked at 12.08pm with 32 transactions a second
– Boxing Day saw an average credit card transaction of £72.46. This was largely driven by the DIY and electronic stores sectors
– Online retailers saw £9.5m of turnover on Christmas Day compared to £8.1m for Christmas Day 2008 – an increase of 17%

Marc Pettican, Head of Sales at Barclaycard Global Payment Acceptance said “Our retailers have seen an increase in turnover compared to the same period last year with over £4 billion being spent. We’ve also seen a stronger post-Christmas performance as shoppers take advantage of the sales discounts and consider the effects of the imminent VAT increase.”

Via EPR Network
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Barclaycard Has Becomes The First Provider In The UK To Launch A Credit Card Pre-Application Check

The simple, one step, online facility allows potential and existing customers to establish their likelihood of being eligible for a Barclaycard, without the need to complete a full application.

The new service leaves a search ‘footprint’ on the customer’s credit file, to show their information has been accessed, but it isn’t a formal credit application and it will not affect their ability to get credit in the future. The pre-application check takes a couple of minutes and is available on the Barclaycard website.

This unique new service will not impact the applicant’s credit rating. Amer Sajed, chief executive of Barclaycard UK, explained: “Consumers currently need to apply in full for a credit card UK, without knowing whether they are likely to be accepted or not, leaving a search on their credit file which can potentially have a negative impact on their credit rating. This unique pre-application check solves this problem. The check can be completed in a few minutes and gives consumers a good indication of whether their application will be accepted.”

Since its launch, 4000 potential customers have used the pre-application check to determine whether they would be accepted for a Barclaycard, giving them a better idea of whether or not they would be successful in an application for a credit card.

As of August 2009, Barclaycard had 11.9m UK customers and a further 11.8m international customers, with 88,000 retailer/merchant relationships.

Via EPR Network
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