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Barclaycard Has Unveiled A New Logo And Visual Identity

Barclaycard has revealed the new logo that will be part of the company’s new virtual identity which will be introduced across all Barclaycard’s products, services and operations around the world over the next 12 months. It is a break from the logos used by Barclaycard during the last four decades, which had been designed to be seen on the traditional plastic card.

Antony Jenkins, Barclaycard’s CEO, said: “Barclaycard is leading a revolution which will bring people and businesses together to allow payments to be made in the easiest and most convenient way possible. Our new identity expresses where we see the future, freeing the chip on the credit card from the constraints of the plastic around it, making the way people pay for things simpler.”

Rhidian Taylor, Barclaycard’s head of brand management, added: “Our current logo and look have worked well for us as a UK credit card company, but they do not reflect the global payments company we have become. We needed to create a modern and distinctive look which signals where we are going as opposed to where we have been.”

The new identity has been developed in conjunction with consultancy The Brand Union and has been the subject of extensive research with consumers in the UK, US, Germany, Spain, India and the UAE. The new symbol depicts a world that is calm and confident on the outside, whilst warm and vibrant on the inside. In creating a symbol that is separated from the brand name, the new logo works better online and on some emerging payment tools such as mobile phones.

Customers will start to see the new identity being introduced gradually across Barclaycard’s products and businesses from October. Credit cards and stationery will be replaced in the normal course of events or as existing stock runs out to avoid extra expense. As credit cards last for up to three years, some will not see replacements with the new logo until 2011.

Via EPR Network
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According To The Latest Annual Barclaycard Business Travel Survey Cost Conscious Businesses Travellers Are Driving Budget Airline Sales

According to the latest annual Barclaycard Business Travel Survey, increasingly cost conscious UK business travellers are opting for no-frills airlines over traditional carries as they seek to maintain current levels of business travel in a bid to grow their businesses. Rail travel has also increased with a quarter of respondents (26%) claiming to have travelled by rail more than in previous years.

The newly released Barclaycard Business Travel Survey, now in its 12th year, canvasses the views of more than 3,000 business travellers across the country, building a comprehensive picture of the UK’s business traveller, gauging views on business travel and travel behaviour.

These current Barclaycard results show that 64% of business travellers have flown internationally on business in the last 12 months with 12% of respondents claiming to have flown on an international flight more than 11 times. This breaks down to an average of eight international flights per traveller in 2007. Domestic flights are less popular however, with only 43% claiming to have flown domestically in the last year. On average the business traveller takes six domestic flights a year. Only a few (4%) flew more than twenty times internationally (4%), while 5% flew more than ten times
domestically.

While British Airways remains the most used airline for business travel (28%) both easyJet (ranked 2nd) and Ryanair (ranked 3rd) have increased their market share. British Airways has for the seventh year running retained its status as the business traveller’s favourite business travel airline as voted by almost a third (28%) of the business travellers surveyed.

When selecting a class of travel, 44% of respondents cited cost as the overriding purchasing decision factor, with 17% claiming class is dictated by company policy, 12% by length of flight and only 7% down to personal preference. Despite the heavy investment of some airlines in premium economy products, standard economy is the most popular class with more than half (55%) of respondents claiming to use it the most often, an increase of nine percentage points from last year’s survey.

Denise Leleux, Director of Commercial Cards, Barclaycard Business said: “Our latest survey shows that business travel numbers continue to climb as businesses seek economic growth however travellers appear to be downshifting to economy class travel as they attempt to maximize increasingly pressured business travel budgets. “

The 12th annual Barclaycard Business Travel Survey was conducted in December 2007, amongst a nationwide sample of Barclaycard Business commercial card holders. A total of 3397 respondents (CEOs, chairmen, company directors, managers and executives) provided their thoughts on all aspects of business travel including airlines and hotels preferences to online bookings. Keeping in line with key public interests and new industry developments, this year saw the introduction of a new subject area, the environment, and also the continuation of two topics introduced in last year’s survey – security and advanced travel technology.

Via EPR Network
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Barclays Has Become The First Bank To Offer Complete Free Online Security Software To All Its Customers

Barclays has become the first UK bank to offer all its two million online banking customers free internet security software covering not only anti-virus software but also spyware, adware, firewalls, parental controls and spam filters.

The offer is available to all Barclays customers who sign up for its online banking. The software provided by leading internet security firm Kaspersky normally retails for £51 for an annual subscription, but Barclays will offer it completely free of charge with customers able to download it from its online banking website.

This follows on from Barclays becoming the first UK bank to roll out its two factor authentication system, PINsentry, in 2007 which protects customers against phishing attacks and fraudsters getting hold of customer security information. Over 1 million PINsentry readers have already been sent out to customers.

Sean Gilchrist, Director of Digital Banking for Barclays, said: “For the last two years we have offered customers free anti-virus software, but as internet fraudsters become more sophisticated it is important that customers protect their computers from all threats and not just viruses. Kaspersky has one of the best reputations in the business and together with PINsentry we believe Barclays online customers will have one of the best security packages of all online banks.”

Barclays has signed a two year agreement to provide the Kaspersky software which will be worth £102 to customers. Barclays will also allow customers to download the online security software on up to three personal computers for each licence so that customers can protect all the computers in the same household.

Barclays customers that do not currently bank online can register by going toBarclays.co.uk. Non-Barclays customers can gain access to the free software by opening a Barclays current account in branch or online.

Notes to editors:
Registered users can download additional online video content including a number of clips of Sean Gilchrist, Barclays Digital Banking Director, outlining the launch of Kaspersky, the importance of security and top tips for consumers to keep them safe. Downloads are available from www2.vismedia.co.uk/login.php

About Barclays
Barclays is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services, with an extensive international presence in Europe, the USA, Africa and Asia.

With over 300 years of history and expertise in banking, Barclays operates in over 50 countries and employs 143,000 people.

Barclays currently moves, lends, invests and protects money for over 38 million customers and clients worldwide.

Via EPR Network
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Young People Starting University In 2008 Will Have To Live With Their Parents To Save Money

According to a new report from Lloyds TSB Student banking* more than one in four young people starting university this year will have to live with their parents to save money. This represents a 4% dip from 2007’s high of 31%, and a 5% increase when compared to numbers for 2006.

A third of the 130,000** young people who will find themselves staying with their parents while they study say that they will not be able to afford to go to university unless they live at home, while 82% agree that living at home is a great way to save money. One in four said that living at home is an effective tool for managing their debt. However, 62% of those who are planning to stay at home admitted that if money wasn’t an issue, they would prefer to fly the nest sooner.

Young people put their student finances high on the list of university concerns. 26% were worried about managing money while they are at university, while 13% admitted that this is the first time that they will be setting a budget and holding the purse strings.

Economic uncertainty and the prospect of increasing university fees are taking their toll, with 65% of students saying it will be difficult to afford university if the cost of living continues to rise and 38% saying that soon the cost of going to university will outweigh the benefits of going at all.

For the 66% of students-to-be who are planning to live away from home, 62% think that the financial implications are worth it for gaining their independence, while a quarter have no choice as they want to study at a far-away institution. Just 5% will be expecting their parents to foot the bill for their studies and 11% believe that they will be able to set a budget and make their finances work.

The main reasons for choosing to live away from home are to be closer to their university (74%), to gain independence (66%) and for the social life (56%), with 22% admitting that they are itching to fly the nest.

Catherine McGrath, director of current accounts, Lloyds TSB, commented: “Going to university isn’t just about getting good grades, it also has to make financial sense.

“However, university is also a great time to spread your wings and get a little life experience. By making the time now for some financial planning and careful budgeting, cash-strapped students should be able to enjoy further education without worrying unduly about making ends meet.”

The survey also revealed that many young people are making difficult choices in order to balance the books at university. 34% admitted that they will be taking more than one job over the summer break to build up their capital, while a quarter will have to hold down a job during term time to make ends meet. 15% will rely on work during the holidays to help boost their bank balance, while 8% said that they would prefer to rely on loans and an overdraft in order to focus on their studies.

About Lloyds TSB Student banking
Lloyds TSB Bank plc and Lloyds TSB Scotland plc are authorised and regulated by the Financial Services Authority and signatories to the Banking Codes.

Lloyds TSB Bank plc Registered Office: 25 Gresham Street, London EC2V 7HN. Registered in England and Wales no. 2065.

-ends-

Notes to editors
* Online research conducted July 2008 amongst 1,000 UK 17-25 year olds who plan to start university in autumn 2008
** UCAS states receipt of 481,784 applications for university autumn 2008. 27% of those surveyed planned to live at home while they study. 481,784 x 27% = 130,082

Via EPR Network
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Pioneer Services Offers Simple Online Banking Tips for Retirees

Consumer use of online banking and financial services has exploded in recent years. While technology has made life more convenient, some Americans are still low-tech when it comes to banking, despite the advantages online financial services can provide. The same is true in the military, where older service members who have likely relied on cutting edge technology to accomplish various missions may not apply this technology to their daily lives, especially after they retire.

As a result, Pioneer Services, a leader in financial services for the military, has created a new article highlighting the benefits of the online banking experience, along with some common sense tips for a safe and secure transaction. The article, Military retirees and online banking – securely saving time and money, is intended to educate both retired and active-duty military consumers.

“New technology and security advancements have torn down the walls between what used to be done kneecap-to-kneecap and what can now be done online”, said Doug Allen, chief information officer for Pioneer Services and author of the article. “Today, online financial services can save time, offer more options, afford privacy, and provide greater flexibility and control over your finances.

“There are millions of online financial transactions every day,” he added. “And just like when using an ATM or walking into a bank, a little common sense while online will ensure a quick and easy transaction while protecting your privacy and security.”

To read other financial education articles for military families, visit the Learning Center at PioneerMilitaryLoans.com. For more information about Pioneer Services, visit PioneerServices.com.

Pioneer Services, the military banking division of MidCountry Bank, offers responsible financial services and education to members of the Armed Forces that enhance their quality of life and financial independence. For more than 20 years, Pioneer Services has been a leader in military lending. They offer the protection and security of a personal loan with the speed and flexibility service members need. Through a network of offices and on the Internet, Pioneer Services offers loans, financial education programs, and supports military families and communities through a variety of partnerships, programs, and sponsorships.

Via EPR Network
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