Confused.com Reveal Drivers Are Only Swayed By Price In The Hunt For The Best Car Insurance Deals

Confused.com’s latest survey has found that consumers use price-comparison sites purely because they help slash insurance bills with the minimum of hassle.

More than half of the survey’s 2,600 respondents said that special offers such as cashback or vouchers had absolutely no bearing on their decision to use a comparison site. A further 40 per cent said the only kind of marketing incentive that would appeal to them was some form of discount on their premiums.

Head of car insurance at Confused.com, Gareth Kloet, said: “When it comes to car insurance, consumers aren’t necessarily loyal, so price is key. That’s why using a price comparison site is so important, it gives drivers the opportunity to compare not only price but a range of features. So you can either opt for the cheapest or the best value for money. With Confused.com, the price you see is the price you pay.”

When it came to choosing an insurer, three-quarters of consumers said the only thing that would cause them to switch providers was a cheaper price. Around 15 per cent said they would move to a new company purely because it was a trusted brand, while just 9 per cent said they would switch if the new insurer offered extras such as free breakdown cover.

Unsurprisingly, price was the number one reason respondents gave for using price-comparison sites – more than 90 per cent cited this as a major factor in using these services, and 40 per cent also said they appreciated the fact the sites saved them so much time in their search for the best value cover.

Via EPR Network
More Financial press releases

Saxo Bank Launches FX Binary Touch Options

Saxo Bank, the specialist in online trading and investment, today announced the launch of six Binary Touch Options on its trading platform. The Binary Touch options will initially be offered in six currency pairs; EURUSD, USDJPY, GBPUSD, EURJPY, EURGBP, and AUDUSD. They will be tradable from Saxo Bank’s award winning FX Options Board, where clients are already able to trade regular FX Vanilla Options.

The launch will further extend Saxo Bank’s FX offering and allow clients to trade in the world’s most liquid financial market in a simple and convenient way. A Binary Touch Option differs from a plain Vanilla Option in that the potential gains and losses of a Binary Touch Option position is known upfront, thus greatly simplifying the transaction. Clients may invest not only in which direction the price will move, but at the same time express their views on how far and over what time period.

Unlike other trading platforms that offer similar products, Saxo Bank will offer its clients the ability to close-out their long or short positions at the current market price prior to expiry.

Gustave Rieunier, Global Head of FX Options & Forward Trading at Saxo Bank, said: “Adding Binary Touch Options trading to our platform bridges the gap between FX Spot and FX Vanilla Options and meets the recent demand in the market for wanting to trade in the global currency market in a simple, straight forward manner. Whether you are a seasoned FX trader or new to investing in currencies, this is an excellent way to add FX exposure to your portfolio.

“Saxo Bank has developed into one of the top market makers in the global FX Options space. Adding such a simple and straight forward product to our strong liquidity and award winning pricing capabilities is another significant improvement to our FX offering.”

Via EPR Network
More Financial press releases