In this role, Mr. San Yim will be responsible for leading global treasury, liquidity, funding and capital management activities, reporting to Gary Cheng, Chief Financial Officer for Baron-Moore Associates. He will further expand Baron-Moore Associates’ services by:

•  Identify and map out global cash and liquidity

•  Centralize control of liquidity resources

•  Coordinate liquidity activities

•  Establish liquidity forecast process, tracking actual versus forecast

•  Coordinate with tax to maximize liquidity activities

•  Increase oversight

•  Evaluate global bank resources

•  Establish uniform policies and procedures

“I am pleased to welcome Gao to the Baron-Moore Associates team,” said Mr. Huang. “His extensive experience and strategic insights will be instrumental to managing our balance sheet and optimizing our liquidity and capital management strategies. His leading capabilities in the field of Treasury will further strengthen our team and will better prepare it to face the new challenges that the financial markets is going through.”

Mr. San Yim joins Baron-Moore Associates from top European Exchange where he served as Senior Vice President and Global Treasurer. Prior to this job, Mr. San Yim held various corporate finance roles. He served as Group Treasurer, Treasurer of the clearing house and oversaw major acquisitions of at the CEO’s Office.

Mr. San Yim is a graduate of Business School of Tokyo and MBA in Business Finance in Singapore.

About Baron-Moore Associates
Baron-Moore Associates (www.baron-moore.com) is one of the Hong Kong’s most acclaimed providers of financial services. The firm is an awarded provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing and many other financial products and services to more than 10 million individuals and institutions, as well as through 2,000 financial intermediary firms. Every set of services for an account is highly individualized, because every client has unique needs. We don’t just offer you products & services; we aim to offer you the best solutions for managing your wealth keeping in mind your personal financial goals. We provide un-biased and independent investment solutions through professional investment strategy, so that your investments are as successful as you.
Media Contact:
Miao Quinfu

Address:
The Landmark – Gloucester Tower,
11 Pedder Street,
Central,
Hong Kong

Phone:85258083610

Baron-Moore Associates
www.baron-moore.com
contact@baron-moore.com

In his new role, Miao Quinfu will be responsible for the development and implementation of marketing and communications strategies across the group globally. He will work closely with business lines and regional leadership teams to further strengthen the company’s brand and presence to deliver accelerated growth.

Mr. Quinfu brings more than 20 years of experience to this role and was most recently in his previous job where he built the international marketing team and developed targeted marketing strategies in the Southeast Asia region as a key part of its globalization strategy. He previously spent 6 years in London where he held a number of marketing functions, including Group Marketing Strategy Manager. He played an instrumental role in developing the centralized group marketing unit and created the marketing strategy team. Prior to this he worked as a marketing strategy consultant, after completing an MBA at London Business School.

Commenting on the appointment, Liang Jiang Rubo, Chief Executive Officer, Baron-Moore Associates:

“This is an important time for Baron-Moore Associates as our aim is to intelligently diversify the business beyond commodities. Miao is a skilled marketing professional with an extensive experience in implementing global marketing strategies. His appointment is key to ensuring that we develop our marketing capabilities to meet the needs of our clients, business units and distribution teams internationally as the business continues to grow.”

About Baron-Moore Associates
Baron-Moore Associates (www.baron-moore.com) is one of the Hong Kong’s most acclaimed providers of financial services. The firm is an awarded provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing and many other financial products and services to more than 10 million individuals and institutions, as well as through 2,000 financial intermediary firms. Every set of services for an account is highly individualized, because every client has unique needs. We don’t just offer you products & services; we aim to offer you the best solutions for managing your wealth keeping in mind your personal financial goals. We provide un-biased and independent investment solutions through professional investment strategy, so that your investments are as successful as you.
Media Contact:
Miao Quinfu

Address:
The Landmark – Gloucester Tower,
11 Pedder Street,
Central,
Hong Kong

Phone:85258083610

Baron-Moore Associates
www.baron-moore.com
contact@baron-moore.com