AMSTERDAM, 3-Nov-2025 — /EuropaWire/ — Rise Point Capital has acquired Run2Day, a running specialty retailer in the Netherlands. Robbert Cornelissen will assume the role of CEO and co-shareholder, leading the company into its next phase of growth.
Run2Day operates 16 stores throughout the Netherlands, combining company-owned locations with a franchise network. The company has been active for nearly thirty years and serves a broad running community with a focus on running products and services.
Robbert Cornelissen has over twenty years of experience in scaling companies and guiding organizations through transitions. “My mission is to build a healthier future by engaging behavior, systems, and leadership. I believe in the power of collaboration — with employees, franchise partners, customers, and brands. Only together can we truly make an impact and strengthen our position in the sports market.”
Rise Point Capital co-invests in small and mid-sized enterprises with established market positions and clear growth potential. “Run2Day has grown into a recognised player in the Dutch running market over recent years,” says Sergio van Luijk, Partner at Rise Point Capital. “We look forward to supporting Robbert and the team in the next phase. This aligns with our strategy of partnering with experienced co-investors to further develop companies that hold a strong position in their niche.”
Former owner Ewout Braggaar reflects proudly on his time at Run2Day. “I am grateful for the incredible journey I have shared with the team, our entrepreneurs, and our partners. Thanks to a true ‘By Runners For Runners’ mentality, we stand stronger than ever today.”
Looking ahead, Run2Day will continue strengthening its position in the running market. Under Cornelissen’s leadership, the focus will be on the store network, customer experience, digitalization, and community engagement. Run2Day will further invest in tools and services that help runners train, recover, and enjoy their sport.
About Run2Day
Run2Day (www.run2day.nl), based in Leusden and operating 16 stores across the Netherlands, is a specialized running retailer. The company sets itself apart through personalized service, expert advice, and close ties to the running community. Run2Day partners with major events, such as the Amsterdam Marathon and the Dam tot Damloop.
About Rise Point Capital
Rise Point Capital (www.risepointcapital.com), based in Amsterdam, co-invests in deal-by-deal buy-outs of resilient mid-market companies. In partnership with independent sponsors and experienced operators, the firm focuses on off-market transactions in specialist markets. Rise Point Capital is active in the Benelux, DACH region, the United Kingdom and the Nordics.
SOURCE: EuropaWire
