Northern Rock’s new interactive mortgage website has been commended by a leading magazine for its ‘best use of digital by sector’.
The new Northern Rock mortgage site was launched in April this year and managed to fight off stiff competition to win the prestigious accolade at the Communicate Magazine’s Digital Impact Awards.
The award presentation was held at the Tabernacle in Notting Hill in order to celebrate excellence in digital stakeholder communications.
Northern Rock, along with digital agency TH_NK, who helped design the website, succeeded in beating off stiff competition from FT.com, Echo Research for the Liberal Democrats, Omobono for Ocean Sky, Echo Research for Syngenta and Citigate Dewe Rogerson for TalkTalk, which were also shortlisted for the prize.
The site was created to make it easier for customers to find Northern Rock mortgages and learn more about the purchase process. As well as containing lots of useful advice and information for different customer groups, it also includes a range of new tools such as a jargon buster, budget planner and mortgage overpayment calculator to take the complexity out of the mortgage-selection process.
Via EPR Network
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