Tag Archives: LV= Streetwise

LV= Discovers Wealthy Young Brits Make Easy Target For Thieves

Research from LV= Streetwise has revealed that many young brits are making themselves easy targets for thieves as 92% of 13-15 year olds carry a mobile phone on them whilst out and about with their friends, 74% carry cash and 42% leave the house with an iPod.

The clothes and gadgets carried by the average young teen on Britain’s streets are worth £246*, singling them out as targets for thieves, while 21% of 5-8 year olds carry a mobile phone** and 17% carry cash when they’re out and about with friends.

Many young people carry valuable items like a mobile phone because their parents want to keep them safe. Among 5-15 year olds, as many as 62% said their parents ask them to keep a mobile phone with them. But mums’ and dads’ attempts to protect their children when they’re out on their own may be inadvertently increasing the risk of theft, as 11-16 years olds make up a third of all mugging victims***.

Furthermore, by focusing their concerns on outside threats such as stranger danger, parents could be blinkered with regard to their children’s safety knowledge in and around the home. The LV= Streetwise research shows that 38% of 5-15 year olds would not know how to leave the house safely in the event of a fire, and 15% don’t feel they are able to cross the road safely.

The LV= Streetwise research findings also reveal parental confusion over when it’s right to give their children more independence. 49% of parents**** said they are so unsure about what is the right age to allow certain freedoms to their kids, that they make up the rules as they go along.

Via EPR Network
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LV= Reveals That Today’s Kids Have Less Freedom Than Previous Generation

According to new research from LV= Streetwise, a charity which educates children about safety, today’s parents don’t allow their kids the same liberties as they enjoyed when they were growing up.

24% of children aged 15 and under said they aren’t allowed to sleep over at a friend’s house, 60% are forbidden to use public transport on their own, and 43% can’t visit their closest park without a parent by their side. In contrast, just 4% of adults were banned from sleeping-over, 2% were forbidden to use public transport or go out on their own in familiar surroundings, like their local town or park.

The restriction on children’s outside activities appears to be a direct result of parents’ growing fears and anxieties. 65% of mums and 63% of dads believe the world is more dangerous now than it was when they were growing up. ‘Stranger danger’ is the biggest worry for 54% of parents, followed by bullying (47%), mugging (47%) and road danger (34%).

On average, children today can look forward to walking to school on their own by the age of 11, use public transport on their own at 12, and babysit their brother or sister by the time they’re 14, compared with the respective 9, 11 and 12 years of age of their parents generation. However many parents know they’re being tougher on their children with 36% feeling uneasy that their kids don’t get the same opportunities as they did to experience freedom as a youngster.

The new research findings mark the launch of the unique LV= Streetwise safety roadshow, which helps to educate children about safety in the home and outdoors using a converted ‘bendy bus’ featuring a life-size kitchen, lounge, and road and rail hazard simulators. The roadshow will be travelling round county fairs and other outdoor events across the UK this summer.

Via EPR Network
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