Insure4USA.com, a leading independent online insurance service has adopted social networking site, Twitter, to keep in close contact with its growing list of followers. According to Alex, CEO of Insure4USA.com, the insurance industry thrives on information and communication. Moreover, the industry is best suited to leverage social networking to the fullest. A huge workforce, a client base of various ages, and the constant need to liaise with various partners such as doctors, claims adjusters, and regulators, to name a few, can be best met through social networking.

Alex says, “People have changed the way they access information online and seek quicker and more personal attention when they look for affordable insurance. There is a variety of information to share with our customers concerning changes in insurance rules, policy updates, quotes, and much more. In this respect we found Twitter to be a powerful tool that reaches not only peoples computers, but their cell phones as well.”

No longer does the industry need to take a conservative approach to new technologies and business practices. Social networking is all about sharing information, and when it comes to an important issue like life, health, or even auto insurance, Insure4USA.com feels it must go the full distance to enhance internal communication. The website now whole-heartedly embraces social networking and plans to expand its horizons to other sites as well.

Via EPR Network
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