M&S Money has found in its latest survey that once trust has been earned by a service provider, whether they are a dentist through to a shop keeper, loyal Brits will keep returning time and time again. On average, Brits’ relationships with their favourite shops and people do stand the test of time, according to new research by M&S Money to mark the company’s 25th anniversary.

The results of the survey showed that people have firm favourites among their shopkeepers and other professionals, with over 3.4 million having remained loyal to their favourites for 20 years or more. Six out of 10 said that good customer service is the main reason they have continued to stay loyal to a person or business and over half cite reliability and good value for money.

Colin Kersley, chief executive of M&S Money, said: “Consumers will evidently stick with businesses and people who deliver great service and look after their customers. Most people can name someone they trust completely, whether cutting their hair, managing their money, decorating their house or fixing their car.

“People clearly feel strongly about good customer service, reliability and trustworthiness as these are reasons why they stay loyal for so long. After 25 years in business, M&S Money has stood the test of time and we know how important it is to continue earning the loyalty of our customers.”

Via EPR Network
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