According to Standard Life research, over half of parents feel it is “their duty as a parent” to financially support their grown up children.

A third of parents worry that without financial help their children would suffer and not achieve their full potential. 37% of parents recognise the impact that the current economy is having on their children’s financial status while a third of parents expect to have to financially support not just their children but also any grandchildren.

Parents are expected to help pay for a variety of amenities; 38% expect to help foot the wedding bill, the most significant cost, with university fees second. More than one in three parents pay university fees or expect to do so, whilst a third of parents are paying towards university accommodation. 34% pay towards their child’s car or expect to do so and a quarter will be likely to pay towards a deposit for a first home. Even a quarter are expected to help with mortgage and credit card debts.

Julie Russell, Head of Customer Relationships at Standard Life, commented: “The economic downturn and price increases have left many parents expecting to have to financially support their children into adulthood. The only way to achieve this is through careful financial planning, so that the financial sacrifices parents make for their grown up children are not to the significant detriment of their own long term plans. Parents need to make sure their money works as hard for them as they are working for their children. That means being efficient with their savings and making the most of tax breaks offered by products like ISAs and pensions.”

Pensions are a tax efficient way for parents to save, with every £4 a person contributes, the government effectively contributes £1 as it rebates the income tax on contributions*. For those who are in a workplace scheme, their employer is likely to be topping up the contributions too.

ISAs help to build up a tax free cash lump sum which can be used to pay for a child’s wedding or to fund university fees. Parents can invest up to half of the annual ISA allowance and earmark that to help themselves and their children with more immediate costs. They can also consider investing the remainder of their allowance in a stocks and shares ISA which has the potential of greater tax efficient growth over the longer term to help with larger future costs.

Via EPR Network
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Research carried out for Standard Life suggests that, in the last three years, 5.3 million additional UK adults* have started adopting money saving habits, such as reviewing their utility providers, going online to find the best deals and using online voucher codes to save money. According to Standard Life’s ‘Financial Efficiency’ research, the recent downturn has now encouraged more than nine out of ten (91%) of us to engage in financially efficient behaviours.

But the most popular tactic, adopted by three in five people (57%), is a common sense approach – avoid spending what they don’t have and running up a debt on credit and store cards. Around 6.1 million more people are making sure they “don’t spend what they don’t have**”.

The research also shows that half of the UK (50%) regularly makes sure they shop around for the best prices at places such as the supermarket. Looking at those adults who could recall their habits three years ago in 2009, an increased number have turned to online voucher codes and loyalty cards to save money, and have also started budgeting. A third of people in the UK (30%) now set a weekly or monthly budget; up from only one in five (22%) saying they did so in 2009.

Yet the findings also suggest that in the last three years, there has been no change in the number of people seeking financial advice (8%) and only one in six (17%) is currently planning their finances to make the most of tax breaks from products such as stocks and shares ISAs and pensions.

Commenting, Standard Life’s Julie Russell said: “The results show just how well many of us are doing when it comes to setting budgets, shopping around and genuinely looking to get the best out of our money. And it’s great to hear that so many more people are determined not to run up card debt.

“Our research also shows that only a few of us are being quite so savvy when it comes to saving. That’s perhaps unsurprising in the current climate when the focus for many is on paying down debt and making ends meet. But that’s also why it’s so important to make sure we are getting the best returns on anything we are actually able to save. That means using ISAs which are really tax efficient, and not missing out on tax breaks offered by private pension contributions, for example. Efficiently managing whatever we are able to save can make a huge difference to both our weekly budget and our long term plans.”

Via EPR Network
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