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Barclaycard Launches Barclaycard Platinum Purchase

Barclaycard has announced the launch of Barclaycard Platinum Purchase, the all in one solution for balance transfers and purchases.

Under the new scheme, Barclaycard customers can take advantage of twelve months interest free on credit card balance transfers, for a fee of just 2.9%. In addition to this, they will enjoy twelve months interest free on purchases, making the card a solution for customers who want to pay off an existing balance without being penalised by high charges on purchases.

At the end of the twelve month period, interest will be charged at 16.9% APR.

Barclaycard Platinum 0 Purchase credit cards are a good option for those wishing to make frequent purchases on their card such as petrol, food and travel. By offering this interest free period on both balance transfers and purchases, Barclaycard enables customers to effectively plan repayments and day to day spending over the twelve months.

Cardholders will also enjoy a range of associated benefits delivered by Barclaycard: from Barclaycard Freedom, the broadest rewards scheme in the UK, to revolutionary online account management with mybarclaycard and the exclusive music world of Barclaycard Unwind.

Barclaycard Freedom allows customers to earn and redeem reward money in pounds and pence in thousands of retailers across the UK without the need to carry additional cards or vouchers. Customers will also enjoy the flexibility of contactless technology: payments of £15 and under can be made by simply holding the card over the contactless reader, backed up by Barclaycard’s advanced security and fraud prevention measures.

Via EPR Network
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Barclaycard Launch Global iPhone Game And Competition

Barclaycard is inviting people across the world to ride Rollercoaster Extreme, bringing the concept of the rollercoaster advertising campaign to the iPhone.

In the advert, aired for the first time in January 2010, the main character enjoys a hassle free journey to work on a rollercoaster, riding high above the clutter and congestion of the world below. In Rollercoaster Extreme, players will ride the rollercoaster through four New York environments, avoiding the obstacles and racing against the clock.

The new Barclaycard rollercoaster game ‘Rollercoaster Extreme’ looks set to be bigger and better, offering an improved gaming experience and a competitive edge with top prizes at stake. The global vision of the competition reflects the global presence and ambitions of the Barclaycard brand. This is the first time Barclaycard has created a global community of gamers.

Hannah Deans, Senior Digital and New Media Manager, Barclaycard said: “Rollercoaster Extreme is an exciting development for Barclaycard. We are building on the success of the advertising campaign and the overwhelming success we experienced with Waterslide Extreme, offering customers the chance to engage with the rollercoaster concept, but also encouraging Barclaycard fans across the world to get involved in an innovative global challenge. The game is sure to be a big success, particularly with such great prizes on offer.”

Via EPR Network
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Barclaycard Announces Major New Partnership With Wembley Arena

Barclaycard has announced a major new partnership programme with Wembley Arena. The partnership sees Barclaycard’s 10.4 million UK customers gaining preferential access to tickets and onsite exclusive benefits at the world renowned venue.

Barclaycard Announces Major New Partnership With Wembley Arena

Gary Twelvetree, Barclaycard’s Global Brand Director said, “Wembley Arena is one of the best-known and respected venues in the British music business and for over fifty years it has played host to some of the greatest music acts of all time.”

“So the opportunity to link our own customer benefit programme, Barclaycard Unwind with Wembley Arena was irresistible. This partnership is part of our wider involvement in the music and entertainment business alongside existing title sponsorships Barclaycard Mercury Prize and Wireless sponsored by Barclaycard. We have resisted the temptation to create another corporate rock venue, so Wembley Arena retains hero brand status with ‘A Barclaycard Unwind Venue’ signoff underlining our commitment to providing enriched experiences for Barclaycard customers. As well as providing unique benefits for our customers, this partnership will allow us to showcase the latest payment technology such as contactless technology aimed at making payments simpler.”

Wembley Arena has recently undergone a £36 million redevelopment programme by owners Quintain Estates and Development plc and forms the centrepiece of the company’s substantial Wembley City redevelopment.

Quintain’s James Saunders said “The decision by Barclaycard to partner Wembley Arena demonstrates the calibre of the venue and the strength of its brand amongst the music loving public. Wembley Arena sits at the heart of the Wembley City development, which brings together retail, leisure, residential and commercial buildings in a world class entertainment district.”

Via EPR Network
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