Barclaycard is inviting people across the world to ride Rollercoaster Extreme, bringing the concept of the rollercoaster advertising campaign to the iPhone.

In the advert, aired for the first time in January 2010, the main character enjoys a hassle free journey to work on a rollercoaster, riding high above the clutter and congestion of the world below. In Rollercoaster Extreme, players will ride the rollercoaster through four New York environments, avoiding the obstacles and racing against the clock.

The new Barclaycard rollercoaster game ‘Rollercoaster Extreme’ looks set to be bigger and better, offering an improved gaming experience and a competitive edge with top prizes at stake. The global vision of the competition reflects the global presence and ambitions of the Barclaycard brand. This is the first time Barclaycard has created a global community of gamers.

Hannah Deans, Senior Digital and New Media Manager, Barclaycard said: “Rollercoaster Extreme is an exciting development for Barclaycard. We are building on the success of the advertising campaign and the overwhelming success we experienced with Waterslide Extreme, offering customers the chance to engage with the rollercoaster concept, but also encouraging Barclaycard fans across the world to get involved in an innovative global challenge. The game is sure to be a big success, particularly with such great prizes on offer.”

Via EPR Network
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