Confused.com has partnered up with Unlock Democracy, the people behind Vote Match, to help the public make those difficult voting decisions.

The London Mayoral Election will be taking place on 3 May 2012 and Confused.com, the leading car insurance price comparison site, has made it easier to work out who to vote for through the Vote match tool: www.confused.com/london-mayor.

Vote Match is a free online application that was launched in 2010 and has been voted the Online Innovation of 2011. The application asks people questions regarding their opinions, interests, and certain life choices. The application then collates all the answers that are given and matches them to an election candidate which seems to most suit their opinions. In this case the candidates for the London Mayoralty Election.

Confused.com is providing people with an impartial, online destination that concerned Brits can visit to make up their minds on voting issues using an unbiased, award-winning interactive application.

Peter Facey, Director of Unlock Democracy, said: “Unlock Democracy are delighted that Confused.com is sponsoring Vote Match as our two brands seem like the perfect match.

“We recognise that often it is not obvious to people which political candidate best represents their views. Vote Match is a fun and easy way for people to compare the candidates and their policies on the issues that matter most to them.

“Unlock Democracy hope Vote Match will help the majority of London’s 6 million electorate for whom the main decision in this election is not who to vote for, but whether to vote at all. Thanks to our partnership, voters need not be confused come polling day.”

Mike Hoban, Marketing Director at Confused.com, said: “We are delighted to be working with Vote Match to make it easier for people to decide who they want to support in this important election. The new tool makes it easier for people to match their own opinions with that of the candidates. A more informed electorate can only benefit us all.”

Via EPR Network
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