Confused.com Launches New Social Media Campaign

Confused.com is challenging the British public to show everyone what they can do in 5 seconds, coinciding with the launch of Confused.com QuickQuote.

This latest social media campaign forms part of Confused.com’s ongoing marketing strategy for QuickQuote, a new text message service which can return a motor car insurance quote in seconds. The campaign reinforces the importance of having a car insurance policy and how this can be achieved in seconds by using QuickQuote.

For the ‘5 Second Challenge’ Confused.com is asking people to upload videos of themselves to YouTube and show us what talent they can perform in just 5 seconds, with the winner receiving a prize of £500. The social media campaign demonstrates the concept of time and what can be achieved in 5 seconds, a creative twist on the fact that the new ground breaking Confused.com QuickQuote service allows customers
to get a car insurance quote in seconds.

The social media competition started at 9am, Wednesday 16 May and finishes 9am, Wednesday 23 May and will be supported through the use of YouTube, Facebook, Twitter and Pinterest. To enter the competition, the British public simply have to upload their 5 second talent videos to YouTube by 9am, Wednesday 23 May 2012 and either email the URL to 5secondchallenge@confused.com or tweet @Confused.com with their URL and the hashtag #5secondchallenge to be entered. Some examples of talent at Confused.com can be found at http://bit.ly/confusedtalent

The videos will then be entered into Confused.com’s YouTube slam, which will be found at http://bit.ly/5secondchallenge from 12pm Wednesday 23 May.

The Confused.com YouTube slam will begin at 12pm, Wednesday 23 May and will finish 12pm, Monday 28 May 2012.

Sharon Flaherty, head of content at Confused.com, commented: “We are encouraging people to vote for their favourite video in our 5 second challenge on YouTube slam. To see the video of their choice rise up through the leader board, viewers simply need to vote for their favourites. We are hoping to find out what else the British public can do. By simply entering, someone could win £500 just by performing for 5 seconds. Who knows, fame could come early for someone.”

Via EPR Network
More Financial press releases

UK Payday Loan Study Predicts Increased Borrowing

A recent study by a loan comparison site, InstantApprovalPaydayLoans.co.uk (IAPL) has produced some interesting results concerning the usage of payday loans and the current market trend in order to predict future usage. Currently payday loans, also known as cash advances, are used by people in need of cash urgently. They are high interest, short term loans designed with ease of borrowing in mind.

Currently over 1 million people each year within the United Kingdom use payday loans to get access to instant cash, due to the economic climate and moves towards recession this figure is set to increase drammatically in the coming years. If existing trends continue it is predicted that by 2016 that over 2.1 million people will make use of a payday loan company, totalling over £2bn of combined borrowing. The majority of payday lending is carried out online on websites such as instantapprovalpaydayloans.co.uk which makes the process hassle free, however it is important that new borrowers realise the potential downsides to using this form of borrowing as expenses can spiral out of control.

Projections analyst at IAPL, Tim McGregor explained, “Although the forecast is for a steady increase in lending to occur throughout the UK the trend can be greatly affected by outside influences, for instance a stable economic recovery will significantly reduce the numbers of people borrowing with payday loans due to the positive effect of lowering the existing record-high unemployment figures.”

It is widely noted that a majority of people looking to get quick finance have a bad credit history, cash advances are often described as loans for bad credit however, as long as the borrower is fully aware of the contract they are entering in to with a payday lender and make repayments on time there will be no further problems.

Via EPR Network
More Financial press releases

Experian Reports Slough Overtakes London As Identity Fraud Capital Of UK

Experian has revealed that Slough has overtaken London to become the identity fraud capital of the UK.

The Berkshire town recorded 25 identity fraud attempts for every 10,000 households, with residents targeted at around four times the UK national average – seven households in every 10,000. Residents of London, Gravesend, Birmingham, Luton, Manchester and Leicester, were also targeted at twice the national average rate.

London as a whole experienced 22 attempts for every 10,000 households, although attempts were not spread evenly across the capital. Financial service providers detected 78 incidents for every 10,000 households in East Ham, as residents were targeted at more than 11 times the national rate. Woolwich and Stratford also experienced significant identity fraud activity, recording 46 and 43 identity fraud attempts respectively for every 10,000 households.

While the instances of fraud across all financial products remained at a constant level between 2010 and 2011, with six in every 10,000 applications were found to be fraudulent. The data shows that there was a surge in identity theft via current accounts and mortgages during this period, with rates doubling, from six to 14 in every 10,000 applications, and quadrupling, from one to four in every 10,000, respectively. Identity fraud attempts on credit cards fell from 17 to four in every 10,000 applications.

For the first time, young people renting small flats from local councils or housing associations represent the demographic most likely to be targeted by identity fraudsters. This group, known in Experian’s Mosaic classification as Upper Floor Living, saw its identity fraud risk score increase by 47 per cent to 256 in 2011. Its constituents are two and a half times more likely than the average UK resident to be targeted.

Previously, the wealthy Alpha Territory demographic – representing the wealthiest sections of society living in fashionable London neighbourhoods – were most likely to be targeted. The risk score for this group helved in 2011, from 301 in 2010 to 149, as fraudsters turned their attentions to younger and less affluent sections of society.

Nick Mothershaw, UK director of identity and fraud services at Experian, commented: “The increasing prominence of lower income demographics at the top of Experian’s identity fraud risk table, alongside declining risk scores for the wealthiest groups, represents a notable shift in fraudsters’ tactics.

“Identity fraudsters have traditionally focused the bulk of their attentions on the wealthiest sections of society living in prestigious London postcodes. Our research shows that the risk continues to spread, with the highest rates of identity fraud now to be found in the Thames Valley and London’s Olympic neighbourhoods.

“Financial services firms and other providers of credit recognise the financial and reputational risks associated with identity fraud, and have put in place increasingly sophisticated identity verification and anti-fraud measures to combat the threat. Individuals also have a role to play fighting the fraudsters and it is important that they take steps to protect their personal information.”

Via EPR Network
More Financial press releases