Daily Archives: October 18, 2011

Banks, Bonds, Checking & Savings, Financial, Financial Services, ISAs, Mortgage, Personal Finance

Northern Rock Staff Star In Latest Campaign To Help Bring Mortgages To Life

Northern Rock has placed its own staff in a starring role in its new mortgage campaign. The new campaign aims to build on the success of the helpful video guides available on its award winning mortgages website.

Two customer service agents from the lender’s Tyneside call centre are the first to have lent themselves to the latest campaign – ‘Mortgages Made For You’ – by appearing in video clips designed to bring their own warmth and personality to the business of mortgage lending.

The videos, which feature call centre workers Leanne and Joanne, along with some details about their own lives and circumstances, highlight not only that the bank’s staff are there to guide borrowers through every step of their mortgage journey, but also feature details of the lender’s popular incentives, Cashback, and free basic valuation and standard legal costs for all re-mortgage customers.

The move comes just months after the successful launch of the bank’s brand campaign, ‘Works for Me’, which features real Northern Rock customers pictured in their own homes, and is the latest improvement to a website which has won a string of accolades since its redesign last year.

Andy Tate, Customer and Commercial Director at Northern Rock said: “Buying a home can be stressful and daunting for anyone. Here at Northern Rock, we regularly receive great feedback from our customers about how friendly and warm our staff are to deal with, and how straightforward they help make the mortgage journey.

“So, building on ‘Works for Me’, which is all about letting our customers speak for us, we thought our dedicated colleagues in our branches and contact centre would provide the perfect next step. After all, they are the human face of Northern Rock, providing the first point of contact to all our customers.

“We hope our customers will find the most recent videos, and ‘Mortgages Made for You’, a welcome addition to the website.”

The videos can be viewed at www.northernrock.co.uk/mortgages/Mortgages-Made-For-You along with more details on the bank’s current range of mortgages and other tools including a mortgages calculator.

Via EPR Network
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Confused.com Research Reveals Smart Phone Users Risk Lives When Driving

Confused.com has revealed that UK drivers prioritise their social lives before saving lives on the road. Almost half 40% (38.95%) of motorists check their phones whilst driving, with 27% admitting to logging onto Facebook behind the wheel. The car insurance expert also found that nearly half (45%) will not start their journey unless they can see their phone; a lethal combination considering that drivers are four times more likely to crash when using a mobile phone.

The increasing popularity of Facebook and Twitter means that the ‘Twitch Factor’ is on the rise, with one fifth of motorists not being able to last more than 15 minutes without checking their phones. 15% of workaholic motorists take advantage of time stuck in traffic to catch up on their work calls or emails, and over one fifth (21%) update their status whilst caught behind a red light.

Surprisingly, although 75% of motorists are aware of the penalty for being on their phone behind the wheel, 60% of them still answer their phone when they’re driving. The ignorance of drivers suggests a harsher penalty should be introduced, withover 50% of motorists supporting this idea.

Adrian Walsh, Director of RoadSafe said: “It’s a frightening thought that people are checking their smartphones whilst driving. Many studies from across the world prove that drivers using phones are slower to respond than those who are just over the drink-drive limit. It is dangerous to use a phone – even hands free when driving.”

To encourage drivers to stop using their phones while on the road, Confused.com have teamed up with the iPhone app ‘DriveSafe.ly’.The app speaks email, SMS, Facebook and Twitter messages aloud allowing drivers to concentrate on the road and stop texting while driving.

Gareth Kloet, Head of Car Insurance at Confused.com said: “Our research shows that although people are aware of the consequences involved, they struggle to tear themselves away from their mobile phones and social media. Using these devices while driving is incredible dangerous and app’s such as DriveSafe.ly which are designed to protect drivers should be welcomed.”

For a free download of ‘DriveSafe.ly’, customers can visit the Confused.com driving apps page.

Via EPR Network
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