Confused.com designs new pothole warning sign

Confused.com has designed a new road sign, specifically to alert road users to the UK’s two million potholes*. The road sign is the first of its kind and the car insurance expert is petitioning to urge the Department for Transport to introduce it to roads across the UK.

A constant source of frustration for drivers, the sign has been developed in response to recent findings that even with sufficient budgets; it would take councils at least 11 years to repair the UK’s damaged roads**. With this in mind, 82% of drivers would like to see a road sign dedicated to potholes.

Mike Hoban, chief marketing officer at Confused.com said: “Although repairing these roads is obviously the long term solution, something needs to be done now. Currently the UK’s road signs include warnings for wild horses, wild animals, cattle and even toads but potholes aren’t considered worthy enough? A pothole road sign is a vital step in preventing accidents and reducing insurance claims whilst road maintenance continues.”

The road sign design was inspired by local pothole crusader Ted Relf, a plumber from Kent, who made national headlines in April 2010 when his home made warning sign against potholes was removed by the local council.

Ted Relf commented: “We all moan about potholes and now we have the chance to do something about them. I created my own pothole sign last year because I was concerned for the safety of drivers on my road. I fully support the introduction of an official pothole road sign and urge the nation to sign the petition at Confused.com.”

The pothole road sign has been produced in accordance with the signage guidelines set by the Department for Transport and is the brainchild of Phil Baines from Central St Martins, University of the Arts London. Baines, designer and signage expert, added: “Warning road signs are there as a safety measure to warn drivers of potential dangers, and potholes certainly fall within that category. Given the scale of the current problem I would welcome a specific pothole sign being added to the Traffic Sign Manual.”

Via EPR Network
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Russell Investments launches new online information suite

Russell Investments has launched a new dedicated website specifically for retail financial advisers.

The new online portal, available direct from the Russell Investments UK homepage, brings together the most relevant investment information from Russell’s extensive range of detailed and unbiased industry analysis and allows financial advisers to cut through the noise to hone in on the topics which are important to them.

Alongside this, advisers will be able to quickly navigate through Russell’s tools and investment services which can help them get under the bonnet of its funds, build and manage client portfolios, and enhance the value added to clients’ investments.

Adviser visits to Russell’s website have tripled since its launch in March which is a clear indication that the provision of online help and support is increasingly vital.

Danny Callaghan, head of IFA sales at Russell Investments, said: “Financial advisers need support so they can spend their time generating value for their businesses, and advising their clients. They are bombarded with news and investment information from a variety of sources and it can be difficult to steer a course through the content and find the relevant pieces.

“Russell has teams of experts across a wide range of investment capabilities and they regularly produce insightful and impartial commentary – so we have made advisers’ lives a bit easier by consolidating this into one place alongside the tools they need to help provide the best investment advice for their clients. We want to help them spend as much time with their clients and less time searching for information and support – our new online information suite does that.”

Via EPR Network
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elephant.co.uk reveals young men have more expensive car crashes

elephant.co.uk has revealed that while many men like to think they are the superior gender when it comes to driving, new research from the car insurance specialist shows men have bigger crashes that cost more money than women.

elephant.co.uk looked at more than 200,000 claims and found young men in particular have more expensive crashes. Accidents involving men aged under 25 cost on average 15% more than those involving women of the same age. In fact, the cost of accidents involving male drivers of all ages is 6% higher than accidents involving women.

To help improve the driving ability of both men and women, elephant.co.uk has joined forces with Fifth Gear’s Tim Shaw and made three short films which can help any motorist learn how to drive like a professional and control their car should they get into trouble.

The insurance videos (http://www.elephant.co.uk/drivelikeapro) contain tips and advice from a professional driver and reveal how to manage a car if it begins to skid, how to corner safely and why vision is so important when it comes to reacting quickly and braking in a safe manner.

elephant.co.uk managing director, Brian Martin, said: “Since passing our driving tests most of us might have picked up some bad habits and probably don’t give too much thought to improving our driving skills. But driving well can mean more than just keeping out of trouble on the roads.

“At a time when most of us are trying to save money, as well as demonstrating how best to control your car, our films also reveal how smooth and efficient driving can help your car perform at its peak and be more cost efficient.”

Via EPR Network
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