LV= has announced the launch of “LV= Heartsville”, a new viral game that offers a number of prizes to be won.

Aligned with the theme of the current LV= TV advert, the premise of the new game is to fly a hot air balloon over the fictional town of “Heartsville” and avoid any obstacles that could ground the balloon. While the game boasts easy and user friendly game play, it becomes more challenging as the player progresses through the game.

Players can share the game with their friends via Facebook and create leagues to make it even more fun. A free prize draw is also available to users with prizes including two tickets for a Virgin hot air balloon ride, a Fortnum & Mason hamper or a £50 shopping voucher.

“LV= Heartsville” has been created in order to assist the company in capturing customer data, increase LV=’s brand awareness and drive traffic to the company website, with LV=’s key products such as car insurance and life insurance getting a mention in the game.

Alan Lay, web content manager at LV= said: “We think it’s a great game, lots of fun to play, with some great prizes up for grabs and you can indulge in some friendly competition by setting up leagues with friends and family. “Heartsville” brings a little extra cheer to our audience, creating a buzz and engaging them with the brand, then driving them to our website to show them how we look after what they love in life.”