Bigmouthmedia is to warn Britain’s financial services sector that the industry must adapt to a rapidly changing online marketplace or suffer far-reaching consequences.

Bigmouthmedia senior finance strategist Chris Cathcart will tell an audience of senior executives at the second annual bigmouthmedia Finance Summit next month that the online revolution is creating a new set of challenges which the industry must either meet head-on or risk losing ground to a raft of new players offering personal finance products. Revealing the results of a brand new survey into the sector’s approach to selling savings and insurance via digital channels, Cathcart will outline a shifting landscape to which businesses must adapt or face potentially far-reaching consequences.

“Even as most of the sector is beginning to dust itself off and recover from the effects of a disastrous few years, a new challenge is presenting itself that could have far-reaching consequences. Consumers are deeply suspicious of the industry as a whole, and if the UK’s finance organisations are to recover their reputation for probity and trustworthiness they are going to have to radically alter their approach to selling products online,” said Cathcart.

“With raft of new brands emerging to challenge existing players for consumers’ business, the internet is poised to become a key battleground in the finance sector’s fight for the future.”

Cathcart will be joined by a panel of industry-leading online finance experts speaking on a range of themes including the development and history of online financial marketing and the issues surrounding best-practice in selling savings products via digital channels.

Taking the podium at the bigmouthmedia Financial Summit will be Thisismoney.co.uk editor Andrew Oxlade and Colin Tomkinson, head of digital marketing at Barclaycard. Google senior head of financial services Ian Morgan and MoneyDashboard.com CEO Gavin Littlejohn will also lead sessions.

Via EPR Network
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